Bordeaux International Wine Institute

Master in Wine Marketing and Management

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Bordeaux Wine Institute

A School in Step with Viticulture

France, as the world's foremost consumer and exporter of wine, and the city of Bordeaux have naturally become the home of a school dedicated to the sale and marketing of wines and spirits.

Rooted for thirty years in the world capital of wine, INSEEC-Bordeaux boasts thousands of graduates, several hundred of whom have made careers for themselves in the wine industry. The field has become considerably more demanding professionally and internationally, and it therefore seeks young people with a solid, specialized education.

The market for wine and spirits is going global. Today the wines of France and of other big European producers (especially Spain and Italy) compete against wines from new terroirs in the world. At the same time, world consumption is always increasing. The largest increases are to be found in the United States, the United Kingdom, and Germany, whereas Scandinavia, Russia, and certain countries in Asia will supply new consumers.

To respond to new expectations and the current climate, INSEEC-Bordeaux, with its network of alumni and the advice of experts in the field, has decided to create the Bordeaux International Wine Institute. The curriculum will revolve around three principle axes: professional, international, and technical.

One of the school's goals will be to establish privileged partnerships with local companies.

Resolutely International School

All of the school's programs are designed to give students the international dimension necessary in this rapidly developing sector, confronted with the new factor of global competition.

The INSEEC Group, a member of CampusFrance, constantly seeks partnerships with schools and universities outside France (having established more than one hundred so far) and thus can offer students a truly multicultural and multilingual education. The community of foreign students, very active on all 3 campuses, includes almost three hundred students and 20 nationalities. The group's striving for internationalism carries over to the Bordeaux Wine Institute, a third of whose students are foreign.