Bordeaux International Wine Institute

Master in Wine Marketing and Management

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Bordeaux, World Capital of Wine

• Almost 14,000 producers in the Bordeaux region.
• 117,514 hectares, 120,000 of which are AOC; 6 million hectoliters, more than 260 millions of bottles traded worldwide.
• 400 traders in the Bordeaux region, participating in 70% of the production of Bordeaux wine.
• Companies linked to big national or international groups in wine and spirits (Pernod Ricard, Castel, Bernard Taillan, Diageo, etc.),
• Sole proprietorships with capital open to foreign or domestic investment,
• A large number of small traders that only buy and sell (they do not manage inventories and restrict themselves to markets for wines that they can expedite directly from the property).
• Worldwide revenues of €3.4 billion, €1.39 billion of which in exports.

Bordeaux: a city on the move

Ranked 1st among attractive cities for entrepreneurship by the magazine L'Entreprise, Bordeaux is undergoing a genuine urban metamorphosis: refurbished eighteenth-century façades, warehouses demolished or converted into plugged-in locations, a waterfront ready for the new tramway…
INSEEC has called this city home for 30 years. The Chartrons quarter offers students a real urban campus, near the Garonne, at the heart of a historic neighborhood. The educational facilities are in fact the former palatial houses of wine merchants, a stone's throw from picturesque restaurants and welcoming terraces. This choice environment has great benefits for the school's social life.

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