Bordeaux International Wine Institute

Master in Wine Marketing and Management

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Thesis

Professional Projects

Tandem of Cordier

Collaboration with the négociant Cordier-Mestrezat. The students were invited to reflect on an innovative product: Tandem of Cordier (wine proposed in TetraPack). Students worked on the definition of new distribution networks and sales events.
They also proposed different solution to develop the reputation of Tandem (through PR, Events…)

Trophy Oenovation

Partnership with Bordeaux Montesquieu Technopole.
Within the framework of the trophy "Oenovation", the students realized a market study for 3 prize-winners.

Packaging Design

Carrying out a project of packaging design for a new wine marketed for young customers, in partnership with the Cave de Monségur. Creation of an advertising campaign and implementation of a distribution network.