Bordeaux International Wine Institute

Programs in Wine Marketing and Management

WORKSPACES

Applicants Students Alumni Companies

• Presentation
  • The School
  • Bordeaux
  • The INSEEC Group
  • INSEEC MBA Programs
• MBA Program
  • MBA Program
  • Teachers
  • Academic Council
• Executive Short Program
  • Executive Short Program
• Careers and Internships
  • Internships
  • Professional projects
  • Thesis
• BIWI Live

Professional Projects

Tandem of Cordier

Collaboration with the wine-merchant Cordier-Mestrezat. The students were invited to reflect on an innovative product: Tandem of Cordier (wine proposed in TetraPack). Students worked on the definition of new distribution networks and sales events.
They also proposed different solutions to develop the reputation of Tandem (through PR, events…)

Trophy Oenovation

Partnership with Bordeaux Montesquieu Technopole.
Within the framework of the "Oenovation" trophy, the students undertook a market study for 3 prize-winners.

Packaging Design

Carrying out a project of packaging design for a new wine marketed for young customers, in partnership with the Cave de Monségur. Creation of an advertising campaign and implementation of a distribution network.

The Winery : a unique concept in Europe, innovation in wine and oenology.

The students project was the following : to analyse the exisiting strategic issues of the company, to propose a new marketing plan to increase yearly entries and sales. For this field work, the students worked in groups of 6 over a four-month period. They were counseled by the Marketing, Communication and Press Relations Director of the Winery.

Maison Yvon Mau & Gallo France

The students collaborated with Gallo wine for which they had to analyse and develop a marketing strategy in order to come up with a distribution network for the brand throughout France.