Professional Projects
Tandem of Cordier
Collaboration with the wine-merchant
Cordier-Mestrezat. The students were invited to reflect on an innovative product: Tandem of Cordier
(wine proposed in TetraPack). Students worked on the definition of new distribution networks and sales events.
They also proposed different solutions to develop the reputation of Tandem
(through PR, events…)
Trophy Oenovation
Partnership with
Bordeaux Montesquieu Technopole.
Within the framework of the "Oenovation" trophy, the students undertook a market study for 3 prize-winners.
Packaging Design
Carrying out a project of packaging design for a new wine marketed for young customers, in partnership with the
Cave de Monségur. Creation of an advertising campaign and implementation of a distribution network.
The Winery : a unique concept in Europe, innovation in wine and oenology.
The students project was the following : to analyse the exisiting strategic issues of the company, to propose a new marketing plan to increase yearly entries and sales. For this field work, the students worked in groups of 6 over a four-month period. They were counseled by the Marketing, Communication and Press Relations Director of the Winery.
Maison Yvon Mau & Gallo France
The students collaborated with Gallo wine for which they had to analyse and develop a marketing strategy in order to come up with a distribution network for the brand throughout France.