
The Bordeaux International Wine Institute is launching this summer a new two-week operational program for connoisseurs an executives from related industries eager to improve their knowledge in the wine sector.
From July 2 to 14, 2012, this new program will offer a vast amount of information in the wine sector in a short time. On the menu: wine tasting sessions given by renowned experts, visits to prestigious vineyards and chateaux, and conferences held by key leaders from the industry.
This program will focus on a networking approach in which key players of the sector (such as wine brokers, wine merchants and owners) will explain the functioning of the wine market, here in Bordeaux and abroad. Practical issues such as distribution techniques, purchasing policies and foreign market development will be discussed.
The Executive Short Program will be available in english and in french.
Tuition fees for this program are € 1,995.
Bordeaux International Wine Institute - Bachelors and MBA programs in Wine Marketing and Management.