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Bordeaux International Wine Institute

A new program for the
October 2014 intake!

Discover the MBA Spirits Marketing & Management,
dedicated to the spirits industry

Find out more

Open Days

more info September 04 to 6.00PM

Bordeaux International Wine Institute - INSEEC

France, as the world's foremost consumer and exporter of wine, and the city of Bordeaux have naturally become the home of a school dedicated to the sale and marketing of wines and spirits: the Bordeaux International Wine Institute - INSEEC.

Supported by its network of alumni and experts and its close relationship with the major players in the wine growing and production sector, the BIWI has developed its programs around three main axes: professional, international and technical.

Our programs are designed to give students the international dimension necessary in this rapidly developing sector, confronted with the new factor of global competition.

Our prestigious sponsors

  • Aubert de Villaine
  • De Rothschild
  • Angelo Gaja
  • Taittinger
  • Michel Chapoutier
  • Pierre Castel
  • Michel Roland
Aubert de VILLAINE, sponsor, class of 2014 Baronne Philippine DE ROTHSCHILD, sponsor, class of 2013 Angelo GAJA, sponsor, class of 2012 Pierre-Emmanuel TAITTINGER, sponsor, class of 2011 Michel CHAPOUTIER, sponsor, class of 2010 Pierre CASTEL, sponsor, class of 2009 Michel ROLLAND, sponsor, class of 2008
  • Aubert de Villaine

    Aubert de VILLAINE,

    sponsor, class of 2014.
    Owner and director of the prestigious Domaine de Romanee Conti, he supported the candidature of Climats de Bourgogne as a UNESCO's World Heritage Site and takes part in the fight against wine counterfeiting.

  • De Rothschild

    Baronne Philippine DE ROTHSCHILD,

    sponsor, class of 2013.
    As head of the family company Baron Philippe de Rothschild SA, the leading exporter of AOC Bordeaux wines, she has raised the appeal of Mouton Rothschild to new hights.

  • Angelo Gaja

    Angelo GAJA,

    sponsor, class of 2012.
    Owner of the domaine La Cantina di Gaja, and leading figure of Italian wine, Angelo Gaja has contributed to the international reputation of Piedmontese wines.

  • Taittinger

    Pierre-Emmanuel TAITTINGER,

    sponsor, class of 2011.
    CEO of the prestigious family run champagne house, Pierre Emmanuel Taittinger came to present his company and brand strategy in a conference.

  • Michel Chapoutier

    Michel CHAPOUTIER,

    sponsor, class of 2010.
    As head of The Chapoutier establishment, Michel Chapoutier came to present the history of his seven generation family owned wine business from the Rhone Valley.

  • Pierre Castel

    Pierre CASTEL,

    sponsor, class of 2009.
    A major player on the world market for wine, beer and carbonated drinks, operating in 80 countries, the Castel Group, under chairman Pierre Castel, is France's leading wine merchant, with such Bordeaux names as Baron de Lestac and Malesan, and the leading seller of beer in Africa with Flag Spéciale and Castel Beer.

  • Michel Roland

    Michel ROLLAND,

    sponsor, class of 2008.
    Celebrated oenologist and winemarker, Michel Rolland is well known not only on the Bordeaux scene, but all over the world, particularly in Italy, the United States, Argentina, etc..

3 programs in wine and spirits fields


Wine Marketing & Management

The objective of this MBA program is to equip the students with the business and technical skills in order to work as highly qualified executives in the wine sector. The students acquire essential knowledge in management, law and management, and develop a strong business culture.

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Spirits Marketing & Management

This one-year program allows students to acquerire a valued managerial expertise in the spirits industry to meet the market needs. It is delivered in Bordeaux from October to January, then on the London Campus in Frebruary and March.

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Tasting Training

This 4-days seminar teaches the wine and spirits tasting techniques, with an interactive and concrete method. It is open to all people interested in the wine and spirits business (students, individuals or professionals).This training is delivered in French or in English, in Bordeaux, Paris and London.

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