INSEEC Group
Bachelor & Master Wine Marketing & Management, Vin et Spiritueux Bachelor & Master Program - Wine Marketing & Management
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Programs in Wine Marketing & Management - INSEEC


France, as the world's foremost consumer and exporter of wine, and the city of Bordeaux have naturally become the home of a school dedicated to the sale and marketing of wines and spirits : the Bordeaux International Wine Institute - INSEEC.

The program is designed to give students the international dimension necessary in this rapidly developing sector, confronted with the new factor of global competition.

MBA in Wine Marketing and Management

The objective of this master's program is to equip the students with the business and technical skills in order to work as highly qualified executives in the wine sector.

Supported by its network of alumni and experts and its close relationship with the major players in the wine growing and production sector, the BIWI has developed its programs around three main axes: professional, international and technical.

Executive Short Program

3-week operational program for executives from related industries eager to improve their knowledge in the wine sector.

 





  • ■ Michel ROLLAND,
    sponsor, class of 2008 Celebrated oenologist and winemarker, Michel Rolland is well known not only on the Bordeaux scene, but all over the world, particularly in Italy, the United States, Argentina, etc.



  • ■ Pierre CASTEL,
    sponsor, class of 2009 A major player on the world market for wine, beer and carbonated drinks, operating in 80 countries, the Castel Group, under chairman Pierre Castel, is France’s leading wine merchant, with such Bordeaux names as Baron de Lestac and Malesan, and the leading seller of beer in Africa with Flag Spéciale and Castel Beer.



  • ■ Michel CHAPOUTIER,
    sponsor, class of 2010 As head of The Chapoutier establishment, Michel Chapoutier came to present the history of his seven generation family owned wine business from the Rhone Valley.



  • ■ Pierre-Emmanuel TAITTINGER,
    sponsor, class of 2011 CEO of the prestigious family run champagne house. Pierre Emmanuel Taittinger, the head of the family owned prestigious champagne Taittinger came to present his company and brand strategy in a conference.
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Groupe INSEEC Bordeaux International Wine Institute - Bachelors and MBA programs in Wine Marketing and Management.

Discover schools and programs of the INSEEC Group : INSEEC Business School - INSEEC MBA spécialisés - ECE École de Commerce Européenne
MBA Institute Paris International Business School - Sup Career - Sup de Pub - Bordeaux International Wine Institute (BIWI) - Sup Santé - Sup Social - Concours PASS
International University of Monaco

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