Apply your knowledge with case studies submitted by companies
TANDEM OF CORDIER
Collaboration with the wine-merchant Cordier-Mestrezat. The students were invited to reflect on an innovative product: Tandem of Cordier (wine proposed in TetraPack). Students worked on the definition of new distribution networks and sales events.
They also proposed different solutions to develop the reputation of Tandem (through PR, events…)
THE WINERY: A UNIQUE CONCEPT IN EUROPE, INNOVATION IN WINE AND OENOLOGY.
Confrontés aux problématiques de cette entreprise. Les étudiants par groupe de 6, ont été mis en compétition pendant 4 mois accompagnés et briefés par le directeur marketing, communication et relations presse de la Winery.
Leur objectif était de proposer des solutions afin d’optimiser la fréquentation du site tout au long de l’année.
Partnership with Bordeaux Montesquieu Technopole.
Within the framework of the “Oenovation” trophy, the students undertook a market study for 3 prize-winners.
Carrying out a project of packaging design for a new wine marketed for young customers, in partnership with the Cave de Monségur. Creation of an advertising campaign and implementation of a distribution network.
MAISON YVON MAU & GALLO FRANCE
The students collaborated with Gallo wine for which they had to analyse and develop a marketing strategy in order to come up with a distribution network for the brand throughout France