INSEEC Wine & Spirits Institute
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MBA 1 Wine & Spirits

MBA 1 Wine & Spirits


Master the commercial specificities of the wine and spirits sector

The aim of this program is to reinforce students' knowledge of the basics of administration, law and management, and create the basis of a solid business culture.

It can be followed in French/English or entirely in English.

Besides extensive teaching, this training includes simulation exercises and workshops to develop a good command of languages and business skills. Students also gain a first significant professional experience, with a long-term internship (5-6 months) and the opportunity to work two company days per week during the course period.

MBA 1st year program

Opportunities after the MBA 1 Wine & Spirits

Study further

After the MBA 1 Wine & Spirits, students can enroll in MBA Wine Marketing & Management or MBA Spirits Marketing & Management to reach managerial positions in the wine and spirits sector.

Enter working life

Graduates of this MBA 1 in Wine & Spirits can also choose to enter the workforce at the end of the program. They can:

  • become Commercial Project Manager
  • become Wine Tourism Manager
  • become Marketing Assistant
  • become Wine Bar Manager

Program Details

This program is taught in french/english or entirely in english.

  • Core Courses

    • Budget Management & Tracking Reports
    • Business Plan & Business Start-up
    • Management
    • Company Strategy
    • Marketing
    • Négotiation
  • Workshops & Tools

    • Intensive English & TOEIC
    • Self Management
    • Computer Courses
    • Business Game
  • Specialized Courses

    • B to C Marketing
    • International Business Law
    • International Trade
    • International Marketing
    • Logistics & International Purchasing
    • Wine Economy
    • Wine Marketing
  • Seminars

    • Legal Aspects of Wine and Spirits Sector
    • Key Players of the Wine Sector
    • The Role of Bordeaux
    • The Spirits Market
    • Professional Visits (wine tours, tastings…)
    • Distribution Networks
  • Internship

    • A long-term internship (5 to 6 months) to develop business knowledge and understand the specificites of the wine and spirits industries.
  • Research Paper


Fall Intake

sep oct nov dec jan feb mar apr may jun jul aug
3 class days / 2 company days Full-time internship Research paper
  • Courses: from September to and including February (3 class days / 2 company days)
  • Full-time internship: from March to and including July
  • Research Paper: in August

Spring Intake

feb mar apr may jun jul aug sep
3 class days / 2 company days Full-time internship Research paper
  • Courses: from February to and including June (3 class days / 2 company days)
  • Full-time internship: from July to and including mid-September
  • Research Paper: in September
INSEEC Wine & Spirits Institute is member of Groupe INSEEC.

Groupe INSEEC is a leader in private higher education in France and offers a large choice of programs from post high school to doctoral studies in initial training and executive education. Campuses are located in Paris, Lyon, Bordeaux, Chambery, Geneva, Monaco, London, Shanghai and San Francisco.

Find out more about other programs of the Groupe INSEEC: