From the next intake on October 2014, the INSEEC Group will open a new program entirely taught in English, in Bordeaux and London: the MBA Spirits Marketing & Management.
This MBA meets the needs of an industry with great potential and a global retail turnover that already reaches $300 billions, which is almost the double of the wine industry turnover.
The one-year program, accessible after a 4-year post-secondary degree, will be provided by industry professionals in Bordeaux during the first 4 months (from October to January), then in London (in February and March). It will train students to launch and define strategies for spirits brands, negotiate in an international context and master the regulatory and legal aspects of the sector. Students will also learn the production and tasting techniques of various spirits.