A new MBA Program dedicated to spirits industry

From the next intake on October 2014, the INSEEC Group will open a new program entirely taught in English, in Bordeaux and London: the MBA Spirits Marketing & Management. This MBA meets the needs of an industry with great potential and a global retail turnover that already reaches $300 billions, which is almost the double…


A BIWI student publishes a paper on the Urban Winery Crush

American Association of Wine Economists (AAWE) has recently published on its website a working paper written by Wilson T. VORNDICK, an american student of Bordeaux International Wine Institute. At 35 years old, Wilson is a former Navy Officer and has decided to transform himself into a specialist of wine marketing and management, by following our MBA…


Gérard Bertrand, new Patron for the Wine Institute

On Wednesday, October 22nd the entire team of the Bordeaux International Wine Institute and the members of the Wine About club had the pleasure to welcome Gerard Bertrand, the new patron of the 2014 Wine&Spirits promotion. Gérard Bertrand, a former top rugbyplayer, who calls himself “a man from the South”, now owns 11 properties in…


Open Château Piron, another INSEEC team won the award!

Château PIRON , in  Saint-Morillon in les Graves, has organized a new tasting wine event. Open Château Piron is a fine wine tasting contest in France, by Team, organized like a sports tournament, where you earn points by recognizing wines. This year, the jury president was Fabrice BERNARD, DG delegate Millésima.       After…


Final of the Business-Game with wine professionals

For several weeks, students of the Bachelor in Wine and Spirits Marketing took in a Business Game organized by the Bordeaux International Wine Institute and the “Conseil des Grands Crus Classés en 1855”, a professional organization that upholds and protects the 1855 Classification.Forming communication agencies, students worked in teams to provide strategic solutions

The BIWI in the international media

Opening of a Spirits Session in London, success of the program with international students, answer to the growing need for skilled managers in the wine industry… The major and specialized media had last month many topics to talk about the Master Wine Marketing and Management.The Bordeaux International Wine Institute offers below an overview of its one-month…