For several weeks, students of the Bachelor in Wine and Spirits Marketing took in a Business Game organized by the Bordeaux International Wine Institute and the « Conseil des Grands Crus Classés en 1855 », a professional organization that upholds and protects the 1855 Classification.Forming communication agencies, students worked in teams to provide strategic solutions to the « Conseil des Grands Crus Classés en 1855 », while respecting the specifications of their client.

The Business Game was thus completed, Monday January 23, by the grand final in the presence of a jury of professionals and journalists (from left to right in the picture):

Among the 3 teams still in competition, the « Com’in Wine » team was selected by the jury, for the interest and the realism of its project.

The evening continued with a tasting of Growths Classified in 1855.

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