On February 9th, the Bordeaux International Wine Institute and Wine About, the student association, welcomed Jean-Hervé Chiquet, owner and CEO of the famous Jacquesson Champagne House, for a conference .During his speech, Mr. Chiquet introduced students to the specificities of the Jacquesson House.
For several weeks, students of the Bachelor in Wine and Spirits Marketing took in a Business Game organized by the Bordeaux International Wine Institute and the « Conseil des Grands Crus Classés en 1855 », a professional organization that upholds and protects the 1855 Classification.Forming communication agencies, students worked in teams to provide strategic solutions
On December 15th, the Bordeaux International Wine Institute (INSEEC) and the winemaking club ‘Wine About’ welcomed Jean-Pierre Xiradakis, owner of La Tupina in Bordeaux, for the release of his new book, « Rencontres des Hommes & des Vins » at Editions FERET.
On November 16, the Bordeaux International Wine Institute will welcome Jacques Dupont, wine taster and columnist for Le Point magazine. On that occasion, the expert in Bordeaux wines will give a conference to students in MBA Wine Marketing & Management.
On February 5th, students from the Bordeaux International Wine Institute traveled to Cognac, a historic town located some 80 miles north of Bordeaux. The day began with a visit to the International Center for Spirits and Liqueurs. Mr Stéphane Dathané, the director of the center, welcomed the students and gave a conference on « Marketing Spirits(…)