Referring to the upcoming opening of the seminar in London dedicated to the spirits industry, the journalist also pointed out the diversity of backgrounds and nationalities within the institute. Indeed, the BIWI welcomes every year students from all around the world, from the wine sector, but also from other areas such as engineering and commerce.
The reporter also interviewed Tricia Ryan, Canadian, who decided to complete the MBA in Wine Marketing and Management after a career as a dietician. This former student now owns a small digital advertising agency in the Niagara wine-growing region and works for ice wine producers.
About the program she attended at the Bordeaux International Wine Institute, Tricia says: « This MBA is a great opportunity to get a perspective from another continent. »